A coleague at work recently bought one. Lets say, no kids and they both have good jobs so cash rich. I couldn't even afford a Peloton bike.
She is a large lady, and is always on diets, but I've seen what food she brings in to work to eat. I'm not the weight I need to be, but as someone who cycles and uses Zwift, she eats more than I do.
I was really suportive, had loads of chats - said it was 'similar' to Zwift I was using (ish) - she's not mentioned it for ages. Decorators are in painting the house again....
It's an expensive buy in.