hehe, i beth the marketing blurb and the "recycled" card for the lable ate so much into their huge profit that they had to cut corners and stick it in a cheap plastic bag.
If I got back into knitting practice I reckon I'd happily knock out hand-made-in-Sheffield beanies for £49.99!
Though I suspect Arch'd be able to undercut me by economies of scale.
Landslide a better business plan would be to employ Arch as your Supervisor paid minimum wage natch to recruit local Grannies to knit on a self employed piece rate of 50p per beanie.
Allow some of your cost savings for some natty packaging promoting organic earth and there you are on your way to becoming a huge conglomerate.
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