My brother's 2017 boardman hybrid team bike didn't have eyelets for both pannier rack and guards which I thought was very odd for a frame being angled at commuters, this line looks to have addressed that.
I'm not sure if this replaces the hybrid range, or is an additional line? I agree, it's pleasing on the eye, I like the idea of the low maintenance belt drives and hub gears too. But it's far too expensive for a commuter bike after you factor in the greater cost of replacement parts for the belt drive, not to mention the specialised labour that goes into wheel building to replace hub gear systems.
Someone who does limited, irregular milage with deep pockets might disagree though, would be perfect for them. Ride and forget. For my 4000 miles/ year in all weather, the new drive chain might just be more trouble than it's worth. If money were no object, and the wife wanted a hassle free bicycle for the occasional pootle, I'd point her toward one of these belt drive/hub gear systems. I might experiment with hub gears with my next build a few years down the line.