I felt the same about Saracen - I had a Saracen Kili Pro Elite MTB with loads of trick parts on it way back in '94 - they built the thing to order and it cost 4 figures back then. It was virtually what the team riders used and was really a bit overkill for my needs but hey-ho you only live once (sadly). Was my pride and joy until I switched to a v.sexy Pace MTB.
I remember thinking that they had really sold out when £200 Saracens appeared in
Halfords - not being snobbish about cheaper bikes btw but it does make you wonder how companies can screw up their own brands.