It isn't particularly conclusive, assuming the colour range is linear, it puts the wheel rim at about 14.5 degrees C, not exactly hot. Add into it that any motor will not be 100% efficient, I would expect there to be more heat produced from a motor.
Just to be clear, I'm not saying it definitely doesn't happen, it's just the evidence doesn't look that convincing to me.
Remember to compare and contrast with other rear hubs going past at the same time. Starting at 19:00 is a sequence showing some bikes going past with rear hubs at very clear low temperature barely above background, then one goes by several degrees warmer than those. Admittedly, the heatmeter scale depicted on screen takes a jump as the car goes past, presumably reacting to the high heat output of the engine etc, but, crucially, the rider in front of the suspect bike shows a consistent low rear hub temperature both before and after the car goes past, so the suspect hub is definitely several degrees warmer than the others and it's not just a victim of the car affecting the meter.
Potentially very suspicious, especially as further footage shows other rear hubs all at the same low temperature, and the Hungarian motor supplier seems to be amused at how blatant the difference is.
Now, maybe it could be argued that that particular hub design is especially insulating, leading to heat build up from normal use, and there is no motor. Or perhaps the difference is only a few degrees because he's only just switched a motor on, or he had it on lower down the climb and it's cooling off. Whatever the reason for the difference, contrary to the 'waste-of-time' view advocated by jarlrmai and no doubt plenty of others, it's perfectly acceptable and indeed desirable for journalists to investigate, given i) the recent discovery in van den Driessche's bike, ii) the claims from people like ex-pro Cassani, iii) the evidence of the motor designers, iv) the dubious activities of the team mechanics shown in the film, v) all the odd bike-switching that's been witnessed, vi) the perceived inadequacy of UCI bike-testing, vii) the track record professional sports have for cheating, viii) the widespread suspicion that exists, and, of course, ix) Cancellara's preposterously effortless Paris-Roubaix acceleration of 2010.