I can't see much in the photo. in the video the ring around the edge might be a little uneven. how does it look when you spin it quickly? sometimes after mounting a tire, if I doubt it's even all around, is I let some air out, massage it all around so it looks even then slowly inflate it & massage it if one area looks higher or lower. regarding how hard it feels, use a guage to measure. I like the front lower than the rear since the rear carries more weight. I'm sure we can start a whole new thread just for tire pressure & the offset from front to rear ... ;-)