It's not pure wool - it's a wool blend similar to Shutt VR's - quicker drying than straight merino, 'shinier', and not at all scratchy. The finishing and detailing is superior to Shutt's.I really like them and I'd spotted them before. I guess I wasn't too sure about Merino wool. I had an old wool jersey some time ago and I didn't really like it, especially when wet. I think I decided I'd need to see one in the flesh and the whole online ordering thing would again be an arse but I was tempted. Forgot to mention them in the thread opener.