I run my own business and am VAT registered so I could have theoretically got my last couple of bikes through C2W (even though I don't!). But it was just too much hassle.
If you have your own business you can ditch 90% of the hassle bits of the C2W. Simply get the company to buy a bike for each employee (company credit card, or personal CC and expense claims), which it lends indefinitely to the employee without any tax implications.
Company can pay for all maintenance, repairs and upgrades.
Then after 3-4 years, company disposes of bike for token sum in line with HMRC guidelines.
The only tricky bit is the capital allowances and depreciation which unless you've already used it you can probably offset 100% of the cost against any profits using an Annual Investment Allowance.
Simples!
Rufus (with a 3 year old company provided Spesh Sirrus that will be disposed of shortly).