We're stuck between two towns, about 8km from the exchange in either which is right at the extent of reach for broadband. Cable was the only way we could get above 0.5meg lines (this was my result a month ago) and we had to argue with Virgin for about 4 months to get them to even acknowledge that the cable ran along our road.
At least you convinced them. Many people even in ultra urban areas have had this sort of madness the last 20 years with cable.
Sadly I don't hold out as much hope as a while ago. Digital Region are getting grilled by silly politicians who have now turned on them .