Optimally adapted to urban conditions? What's that then? I've yet to see a helmet that's difficult to wear in urban conditions.
Looks stylish? That's not the point is it? A trilby worn a a jaunty angle might be considered stylish but won't protect your bonce if you fall off.
Offers people added value in everyday life? Honestly, the advertising industry needs to get grip on their sense of reality. Value in everyday life is when Greggs reinstate the 3 sausage rolls for a quid deal.