Let us suppose you are losing an argument. The facts are overwhelmingly against you, and the more people focus on the reality the worse it is for you and your case. Your best bet in these circumstances is to perform a manoeuvre that a great campaigner describes as “throwing a dead cat on the table, mate”.
That is because there is one thing that is absolutely certain about throwing a dead cat on the dining room table – and I don’t mean that people will be outraged, alarmed, disgusted. That is true, but irrelevant. The key point, says my Australian friend, is that everyone will shout “Jeez, mate, there’s a dead cat on the table!”; in other words they will be talking about the dead cat, the thing you want them to talk about, and they will not be talking about the issue that has been causing you so much grief.
Who do you suppose wrote this in an article in the Telegraph?
None other than Boris (although he was defending banker bonuses).
Well, I think Boris has managed to throw a dead cat squarely on the table. Everything is about whether we should be wearing plastic hats and yellow jackets and if listening to an ipod whilst on a bicycle is just asking to be run over.
And if we now complain that none of this is the point people simply say we are defending law breaking (even though none of the above is against the law). And, by Friday, I suspect the press will be bored of the debate and the TfL cyclist protest will get minimal coverage.
Boris has won this. By basically throwing any promotion of cycling away and playing upon common prejudices against cycling. I don't care how much money he allocates for cycling or how much he cycles himself, he needed to be a calm, rational voice in the last week and chose instead to play to the gallery hoping that everyone would forget exactly where and how these accidents are occurring.
I am very, very angry.