The IKEA in Exeter has had people queuing as well, since 06:30. I odn't think anyone can be that desperate for anything (that you can't order online). I've never been into the store but looking at their website, they don't look particularly cheap for what you get. It's just as cheap on Amazon if you want wood-effect flat pack stuff (which I'm not knocking). Funnily enough, the picture used on FB to tell the IKEA Exeter story had pictures of couples outside, which contravenes IKEAs policy of 1 adult+1 child apparently.