I could happily afford a 4k bike but I couldn’t justify. ...…..
I'm actually saving more, as I'm shopping less, not going out, no paying for transport etc!
I wouldn't bat an eyelid at spending £4k on something, if I thought is was sufficiently good value for money. Affordability isn't the issue. However, as everybody knows, high end bikes have a depreciation rate that rivals luxury cars. Essentially, you can kiss goodbye to half your money as soon as you take delivery of the thing. Now, if you intend to buy such a luxury item and keep it "forever", depreciation may not be an overriding concern.
Custom Steel and Titanium aside, bikes don't tend to be bought on a "forever" basis though, do they? Most of the type of cyclists who blow loads of cash on brand new high end bikes, are hopelessly addicted suckers for bike industry marketing, and will be back at their LBS window, drooling over the next latest model within a year or two of the last big purchase.
Unfortunately not everyone is in the same boat, I know people who are really struggling.
Absolutely true. I know several people who are soon going to be seriously in the shoot financially if this virus disruption lasts longer than a few more weeks. In some cases, it's simply a matter of never having earned enough to build a decent financial warchest, and having weekly hours slashed to their contractual minimum.
In other cases, it comes from having a blasé attitude to money. Easy come easy go, spending it as fast as it comes in, not saving, carrying a lot of debt, lulled into a false sense of security by low interest rates - never believing that the comfortable lifestyle they enjoy could ever be brought to an abrupt end.
When this virus thing is over, there will be a lot of people who thought they were untouchable looking around at the remains of their businesses, property assets, savings, fancy cars, fancy bikes, holiday villas and any other number of luxuries & creature comforts they took for granted. They will be shaking their heads wondering how it all went so wrong for them.