Isn't that effectively delegated out to clubs? - in much the same way that the CTC delegates out responsibility for organising rides at a local level to semi-autonomous DAs (or used to - I don't know how it works under the Cycling UK regime).
My club arranges plenty of group rides, formal and informal, including some women-only rides.
For BC, I’m talking specifically about their LetsRide and Breeze schemes. These are really aimed at getting people back into cycling, rather than the more committed cyclists that your average affiliated road club will attract. Very very crudely, they’re the cycling equivalent of couch to 5k.
But in some ways you’ve made my point. For most people, joining a BC Guided or Breeze Ride will almost certainly be their first contact with a cycling organisation. As volunteers we should be encouraged to point people in the direction of clubs, forums etc, but it’s just not on the radar. I do it informally, but I wouldn’t be surprised if it’s not ‘policy’.
To give an example of how unwieldy it can get, up until this year, volunteers could only lead rides on designated routes determined and risk assessed in advance and usually only in areas where BC had done a funding deal with the local authority. In my area, this meant rides in Southampton, which would put me off cycling for good. To BCs credit, they’ve recognised this is rubbish and loosened the reigns. It’s now possible to design a route yourself and become its “champion” (as for
@User13710 ‘s experience). I’m going to attempt to do this later this year, but there are still many hoops to jump and it may even involve another course to make sure I don’t plan a route along the M3 or through a minefield or something.