How to get more Britons on bikes? Don't listen* to existing cyclists for a start say £1m report

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Angelfishsolo

A Velocipedian
The authors of a million pound report in to cycling and walking in the UK have come up with seven key suggestions for promoting sustainable travel they have also stirred up controversy by asserting that the best way to promote cycling and walking was "not to base policy on the views and experiences of existing committed cyclists and pedestrians" but instead to listen to those that don't currently cycle and walk.

The report, Understanding Cycling and Walking, drawn up following three years of research by academics from Lancaster, Leeds and Oxford Brooks universities and funded to the tune of £936,000 by the Physical Sciences Research Council concludes that most Britons are broadly in favour of cycling and walking… just so long as they don't have to cycle or walk themselves. The authors identify three factors that stop people cycling – fears about safety, the difficulty of incorporating it in to complicated daily routines, especially for those with small children, and the perception that cycling is not a "normal" mainstream activity – fears about helmet hair also crop up in some of the responses to the research. There are seven recommendations for luring the population out of their cars:

  • Make urban environment safe for cyclists and pedestrians - including fully segregated cycle routes on all arterial and other busy urban routes
  • Pedestrian routes should be made as welcoming as possible to increase footfall
  • Effective reductions in traffic speeds, parking and access on all residential roads and other routes without segregated cycle and pedestrian paths
  • System of legal liability on public roads should be changed to protect the most vulnerable road users, "strict liability" on the European model, while not changing criminal liability is suggested as one option.
  • Changes to the spatial structure and organisation of the build environment using planning legislation including the development of more neighbourhood shopping centres and restriction on out of town developments
  • Wider societal and economic changes such as more flexi-hours to give people the flexibility to travel more sustainably
  • Change the image of cycling and walking, this may happen as a consequence of the previous suggestions being implemented but any campaign to promote cycling should not be dominated by "the super-fit or unusually committed"
Ironically these suggestions echo what has been said for years by many of the committed cycllists and walkers who the report says policymakers should ignore. A better build environment, making roads safer, and the need to portray cycling as being an activity or form of transport that is not just for the super-fit and Lycra-clad are all tenets of faith amongst those currently working to boost cycling in the UK. Some might even argue that the Physical Sciences Research Council could have saved itself £936,000 by simply reading much of the research on the subject already published by both Sustrans and Cycling England which comes to much the same conclusion and prescribes much the same remedies.

The passage of the report that has irked cycle campaigners such as the CTC's Campaigns Director, Roger Geffen comes at the end of the summary of the report's key findings and recommendations when the authors say:

“Our message for policy makers is, do not base policies about walking and cycling on the views and experiences of existing committed cyclists and pedestrians. These are a minority who have, against all the odds, successfully negotiated a hostile urban environment to incorporate walking and cycling into their everyday routines. It is necessary to talk to non-walkers and non-cyclists, potential cyclists and walkers, former cyclists and walkers, recreational cyclists and occasional walkers to determine what would encourage them to make more use of these transport modes.”

While no-one would quibble with seeking the views of those that don't cycle or walk to find out what would persuade them to do so the suggestion that existing cyclists and walkers should not be consulted has raised hackles with campaigners queuing up to point out that it is just that unwillingness to consult with cyclists that has led to so much poor infrastructure being built by non-cycling traffic engineers.

In the face of criticism from cycle campaigning groups the report's lead author, Professor Colin Pooley of Lancaster University told the BikeHub website that with hindsight they should have inserted the word "only" in to the offending section of text.

Indeed, as the report makes clear, some of its conclusion are reached on the basis of studying what committed cyclists and walkers do to incorporate their chosen forms of travel in to their lifestyles which would seem to set the passage at odds with the report's own methodology.

However arguments about the missing "only" should not be allowed to detract from what is on first reading at least a well researched and nuanced report that makes the point the point that the UK is locked in to a vicious cycle of car dependancy that can only be broken by providing the right infrastructure and social changes to allow more people to make walking and cycling a 'normal' part of their daily lives.

"Alternatives to the car – especially cycling and walking – are perceived to take too much effort, need planning and equipment that causes hassle, and may be risky and uncomfortable. They also run the risk of being perceived by others as being eccentric or odd. These are all powerful reasons for not walking and cycling and for using the car for most short trips in urban areas."

The view that cycling is not something that 'normal' people do is identified by the report as a major obstacle to the growth of cycling in the UK and while the report makes a number of suggestions regarding infrastructure and planning aimed at creating "a total environment that is welcoming for cyclists and pedestrians"

Most people prefer not to stand out as different, but tend to adopt norms of behaviour that fit in and reflect the majority experience. In Britain, travelling by car is the default position for most people – over 60 percent of all trips are by car – and car ownership and use is seen as normal."

National and local government will need to work in combination with employers if the UK is to bring the number of short trips made by bike or on foot up to the levels of those seen in other parts of Northern Europe and while the authors admit that implementation of such measures would be "daunting" they also say that there is much that could be done relatively easily to promote positive change now.

Understanding Walking & Cycling was based on approximately 1500 surveys backed up by further interviews with a selection of participants drawn from four towns and cities: Leeds, Leicester, Lancaster, and Worcester. Lancaster was one of Cycling England's Cycling Demonstration Towns. It would be interesting to see if it's conclusions would have been any different if London, the UK's most notable success in promoting cycling, had been included in the study. The capital would seem to back up the point that political will, backed up by plenty of cash will go a long way to turning cycling into a mainstream activity.

However although the report and the responses from CTC and Sustrans which both broadly welcome its conclusions (although the CTC isn't too happy about that missing "only") focuses on short trips the problem for the UK certainly when it comes to promoting cycle-commuting is that most Britons commute relatively long distances compared to their continental counterparts and realising both the economic and time benefits of cycle commuting does indeed require a certain amount of speed and sweatiness… but maybe that's a nut to crack in another study?

*Okay, maybe listen to them a bit then is the latest position










Taken from http://road.cc/content/news/43606-h...listen-existing-cyclists-start-say-£1m-report
 

abo

Well-Known Member
Location
Stockton on Tees
stirred up controversy by asserting that the best way to promote cycling and walking was "not to base policy on the views and experiences of existing committed cyclists and pedestrians" but instead to listen to those that don't currently cycle and walk.

You know, that's a fair point and one I agree with. Get people committed to their cars to tell them why they don't want to cycle/walk and tackle the reasons behind it, rather than have experts come up with the reasons and try and push walking/bikes onto people. By all means involve these commited cyclists/walkers when deciding how to implement the changes.
 
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Angelfishsolo

A Velocipedian
You know, that's a fair point and one I agree with. Get people committed to their cars to tell them why they don't want to cycle/walk and tackle the reasons behind it, rather than have experts come up with the reasons and try and push walking/bikes onto people. By all means involve these commited cyclists/walkers when deciding how to implement the changes.

So do I (agree that is). It is rather like preaching to the congregation otherwise :smile:
 

Fnaar

Smutmaster General
Location
Thumberland
You can see why they said it, but it's just academics trying to be 'different', in order to get talked about.
Compare... ask a bunch of unkempt tramps what makes the best hairstyle.
Ask a bunch of meths drinkers about their favourite fruit smoothie etc etc.
smile.gif
 
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Angelfishsolo

A Velocipedian
You can see why they said it, but it's just academics trying to be 'different', in order to get talked about.
Compare... ask a bunch of unkempt tramps what makes the best hairstyle.
Ask a bunch of meths drinkers about their favourite fruit smoothie etc etc.
smile.gif

Don't get the point you are trying to make I am afraid.
 

billy1561

BB wrecker
As a cyclist i have convinced several people to take up cycling who otherwise wouldn't have dreamed of getting on a bike. 2 family members now regularly cycle and i had a big hand in implementing the cycle to work scheme at work which has had roughly 30 applications recommended. Not all new cyclist granted but certainly a majority. Many of whom as car drivers now give us cyclists a great deal more respect on the road :thumbsup:
 

400bhp

Guru
know the difference between 'strict liability' and 'presumption of liability' and which system is commonly used in Europe.

Which is what exactly?
 

Fnaar

Smutmaster General
Location
Thumberland
You can see why they said it, but it's just academics trying to be 'different', in order to get talked about.
Compare... ask a bunch of unkempt tramps what makes the best hairstyle.
Ask a bunch of meths drinkers about their favourite fruit smoothie etc etc.
smile.gif


Don't get the point you are trying to make I am afraid.

Sorry, I didn't make it very well. The academics were (I'm guessing) trying to find a different angle, in order to get their (unremarkable) research in the news. So one says "I know, why don't we NOT ask the people who do these things regularly?". I can see the point in asking those who don't, but...
So, therefore, why not ask people who don't get their hair cut about their opinions on haircuts... etc etc... it's still probably a cr@p point
smile.gif
 

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Angelfishsolo

A Velocipedian
In laymen's terms, you have it on the button. The legal definitions are slightly more nuanced.

I appreciate that :smile:


Strict Liability


Absolute legal responsibility for an injury that can be imposed on the wrongdoer without proof of carelessness or fault.

Strict liability, sometimes called absolute liability, is the legal responsibility for damages, or injury, even if the person found strictly liable was not at fault or negligent. Strict liability has been applied to certain activities in tort, such as holding an employer absolutely liable for the torts of her employees, but today it is most commonly associated with defectively manufactured products. In addition, for reasons of public policy, certain activities may be conducted only if the person conducting them is willing to insure others against the harm that results from the risks the activities create.

In Product Liability cases involving injuries caused by manufactured goods, strict liability has had a major impact on litigation since the 1960s. In 1963, in Greenman v. Yuba Power Products, 59 Cal. 2d 57, 377 P.2d 897, the California Supreme Court became the first court to adopt strict tort liability for defective products. Injured plaintiffs have to prove the product caused the harm but do not have to prove exactly how the manufacturer was careless. Purchasers of the product, as well as injured guests, bystanders, and others with no direct relationship with the product, may sue for damages caused by the product.

An injured party must prove that the item was defective, that the defect proximately caused the injury, and that the defect rendered the product unreasonably dangerous. A plaintiff may recover damages even if the seller has exercised all possible care in the preparation and sale of the product.

In tort law strict liability has traditionally been applied for damages caused by animals. Because animals are not governed by a conscience and possess great capacity to do mischief if not restrained, those who keep animals have a duty to restrain them. In most jurisdictions the general rule is that keepers of all animals, including domesticated ones, are strictly liable for damage resulting from the Trespass of their animals on the property of another. Owners of dogs and cats, however, are not liable for their pets' trespasses, unless the owners have been negligent or unless strict liability is imposed by statute or ordinance.

For purposes of liability for harm other than trespass, the law distinguishes between domesticated and wild animals. The keeper of domesticated animals, which include dogs, cats, cattle, sheep, and horses, is strictly liable for the harm they cause only if the keeper had actual knowledge that the animal had the particular trait or propensity that caused the harm. The trait must be a potentially harmful one, and the harm must correspond to the knowledge. In the case of dogs, however, some jurisdictions have enacted statutes that impose absolute liability for dog bites without requiring knowledge of the dog's viciousness.

Keepers of species that are normally considered "wild" in that region are strictly liable for the harm these pets cause if they escape, whether or not the animal in question is known to be dangerous. Because such animals are known to revert to their natural tendencies, they are considered to be wild no matter how well trained or domesticated.

Strict liability for harm resulting from abnormally dangerous conditions and activities developed in the late nineteenth century. It will be imposed if the harm results from the miscarriage of an activity that, though lawful, is unusual, extraordinary, exceptional, or inappropriate in light of the place and manner in which the activity is conducted. Common hazardous activities that could result in strict liability include storing explosives or flammable liquids, blasting, accumulating sewage, and emitting toxic fumes. Although these activities may be hazardous, they may be appropriate or normal in one location but not another. For example, storing explosives in quantity will create an unusual and unacceptable risk in the midst of a large city but not in a remote rural area. If an explosion occurs in the remote area, strict liability will be imposed only if the explosives were stored in an unusual or abnormal way.
 
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Angelfishsolo

A Velocipedian
Sorry, I didn't make it very well. The academics were (I'm guessing) trying to find a different angle, in order to get their (unremarkable) research in the news. So one says "I know, why don't we NOT ask the people who do these things regularly?". I can see the point in asking those who don't, but...
So, therefore, why not ask people who don't get their hair cut about their opinions on haircuts... etc etc... it's still probably a cr@p point
smile.gif

They wanted to know why people didn't ride bikes. Asking riders is not the best approach really is it?
 
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