srw
It's a bit more complicated than that...
My best guess is that it was better than nothing - the world of driver behaviour in response to bikes doesn't seem to be over-loaded with good-quality research.The drivers probably thought it was a trap. He wasn't really 'dressed as a woman' though, he just wore a blonde wig! (I think he couldn't get a female cyclist to take part.) How that piece of research ever got past the reviewers is a bit of a mystery.
I assume that reviewers don't just take into account the absolute quality of a piece of research but its relative quality. If something is novel and OK it will pass in a way it wouldn't if it weren't novel.
I think the idea of subtle and individual responses to particular circumstances is a little lost on Mr User.