Whoever wrote this:
The fact that the helmet cracked is probably one of the best things that can happen as it means that it absorbed the impact and liberated the energy, if it wouldn’t crack, the energy of the impact could go to your head/brain. Its meant to be cracked, not deforming. All helmets need to past a specific homologation and rigorous test. The best proof that the helmet worked properly is that you are 100% safe and didn’t have any brain damage.
clearly is not a professional engineer or scientist - not least because any professional scientist or engineer who stated this - without proof or any meaningful process - would not be a professional for very long.
It is also clear that the author does not understand basic materials science. A material can absorb energy in one of two ways. It can deform or it can crack. A ductile material such as most metals will bend - this is called plastic deformation. This requires energy to break the metallic bonds (technically, you're generating large numbers of dislocations within the crystal lattice of the metal). It is a highly effective means to absorb energy, as the whole bulk of the material is involved, hence a very large number of bonds are being broken.. Think of how much effort it takes to bend even something small like a spoon. The crumple zone in a car works in this way; if this quote was correct, crumple zones in vehicles could not function. Therefore, it is entirely wrong, ignoring as it does everything that we've learned about how materials deform and fail.
The other mechanism of absorbing energy is through cracking. Yes, indeed, some chemical bonds are broken, and some more energy is used to create a fresh surface (all surfaces have energy associated with them, the surface tension of water is the physical manifestation of this phenomenon). This means that the energy absorbed is very closely related to the area of the freshly created surface that cracking - but cracks have very little surface area as a rule and involve far less of the material than bulk deformation, hence there is less scope for energy absorption. The end result is that cracking is very much less effective in absorbing energy than deformation.
I would suggest that you buy your helmet from a company that actually understands the materials science. At least you can be sure that they'll know what they're doing...