Lands end is privately owned and the old photographer had a contract with the owners which is not being renewed and it appears if it was the photographer signpost .I was of the understanding that it was a total rip off. If it is his business and he is earning a packet from it. I would have thought he would pay for the upkeep of the sign.
I cannot see what the local council would get out of it. They pay for the sign and he takes the money.