I really don't understand the price point being a problem, £220 on a bike that ignites the passion of cycling, is surely better than a 100 quid BSO that puts a kid off for the next few years.
I bet you didn't spend 100 quid on your last bike.
Also if its built by Calibre, Go Outdoors bike brand, it will be an amazing piece of kit for the money (I.E 200 quid less than the equivalent ISLA)