Facebook and forums are different, and whilst Facebook is popular and people spend a lot of time on it, it's focused on the individual and connections to other individuals. Forums, conversely, offer a community of like-minded people (usually) centered around a shared interest in a particular subject, which is appealing if you're passionate about cycling, computers, gardening, cooking, etc. and want to share that passion with others.
On averge people are actually spending more time on CycleChat per visit than they were 12 months ago and we have similar numbers to last year for active members (
activity changes with the seasons / weather!!).