I hate to sit on the fence and provide no real sense of my opinion, largely because I have no original thoughts, and I have spent some time thinking about the various moral and ethical points of this discussion, and I feel I am drawn to the view that quite frankly, after due consideration, I cannot see the tiniest reason why we should change what we want to do because a profit-making company wants us to. Merely because we have to spend all of our working and consumer lives in the shadow of grasping capitalism does not, for one tiny second, mean we have to surrender our leisure lives to the Great God Of Someone Else's Profit. If I see someone riding a bike on the road I'm likely to wave cheerfully. I couldn't give a damn if they have been daft enough to pay squillions to be there. But do not think for one second that just because they have paid to be there that there is any reason whatsoever that I should not be there. None at all. I am a mild-mannered soul, not given to punching people on the nose. But those who fall into that category include people who think that I ought not to ride on roads when I choose so do, that I paid for.Hope that helps.