Thanks for the advice guys.
I've done it, bloody hell it was tight. There was so much friction that the seat tube was too hot to touch! A 27.2mm came out but was only about 180mm long so there wasn't much post in the tube, my new one is 350mm so there is a fair bit extra in there, it was so tight that I considered cutting 100mm off but I persisted; in, out, in, out, each time a little looser. I reckon I must have lost a couple of kg in sweat. Perhaps the internal quality of the 501 isn't all that, I did open up the top of the tube and checked for burrs, etc as you suggested Mickle thanks.
Now it's all fitted I pinched the seat bolt up but probably could have left it off
And I've got that little bit of extra height that I've been in need of and they're supposed to offer a little more comfort too aren't they? Oh and a whole 80g saving over my old post