Halfords appear to be very inconsistent, so the assembly & set up quality seems to depend on luck; i.e. if that branch has any decent staff and whether they were in on the day you went in there! Personally, I reckon anyone who buys from Halfords needs to be prepared to check the whole bike over very carefully themselves after collection, and must be willing and clued-up enough to put right anything the shop got wrong! You shouldn't really have to do this on a brand new machine, but in reality if you want it to run well, you may have to tweak it yourself.
Personally if I'm going to be riding something on the road, I'm going to give it a good going over myself, no matter where it came from and who built it. I check out my secondhand bikes myself, and if I was to buy a new one I would check that as well.