Well, I had limited success with my Price Match attempt yesterday. I handed them the advert showing my bike £100 cheaper elsewhere, but they went back and called the place to check stock. Because the other place didn't have any left (there are virtually no Roubaix left in the country), the guy in
Evans wouldn't price match for me on the bike.
At this point I fell to my backup plan - I had also printed out adverts for the helmet and floor pump that I got from them, and they did price match those, so I got £40 back.
One reason that they are so reluctant to actually apply the "Price Match Promise" in-store is that it seems the guys in the shop are on commission - once he'd agreed to the pump & helmet being matched, the guy in Evans got one of the junior staff to actually process it. Junior was heard to grumble that he always got the refunds to do, and it "came off his" (commission/bonus target, I presume).
Cheers,
Darren