Fab Foodie
hanging-on in quiet desperation ...
- Location
- Kirton, Devon.
A few months ago Aldi changed the pack for their one litre Magnum washing up liquid. Previously the bottle was the same shape, but larger, as the 500ml offering. It was also renamed Magnum Original. I didn't think much of this till I started using it and found I needed 2-3 times the amount to get any sort of decent lather which didn't last very long.
I bought a second bottle and found the same. It occurred to me the active ingredients might have changed. Earlier this week I checked it out when I bought the 500ml bottle which is giving the results I expected.
Magnum Original (79p per litre)
Anionic Surfactants 5-15%
Amphoteric Surfactants <5%
Magnum 500ml (£1.38 per litre)
Anionic Surfactants 15-30%
Non-ionic Surfactants 5-15%
Amphoteric Surfactants <5%
Out of interest, I'm not really this sad, I've checked the active ingredients in dishwasher tablets.
Fairy Platinum (26p Sainsbury website)
Aldi Magnum Premium (11p Aldi website)
- 5-15% Non-Ionic Surfactants Oxygen-Based Bleaching Agents,
- <5% Phosphonates,
- Polycarboxylates,
- Enzymes,
- Perfumes,
- Citronellol,
- Limonene,
- Linalool
I'm no chemist but it seems to me for washing up liquid cheap isn't great value. The dishwasher tablets appear identical and one is paying 15p per tablet for marketing. You pays your money............
- 5-15%: Oxygen-based Bleaching Agents, Non-ionic Surfactants
- <5%: Phosphonates
- Polycarboxylates
- Enzymes,
- Perfumes
- Limonene
- Benzisothiazolinone
- Sodium Pyrithione.
Whilst I basically agree with you here, there is some wriggle-room in those ranges; 5 to 15 meany is can have 5 or 15. And less than 5% can be a significant difference. Much of this is due to labelling regs for that type of product. Those ingredients that are not given a range might be present at a significantly active level or at trace levels only for the declaration. Therefore there could be notable differences between performance even if the ingredient declaration is the same.
Also, as alluded to upthread, just because Bigsoapco make expensive branded products as well as cheaper own-label versions that the recipes and the quality of the ingredients are exactly the same - they will not be.
But in the real world, you pays your money and takes your choice. Wimpers will pay a premium for Neurofen at 3 to for times the price of the supermarket version - both have the same active ingredient, but she believe the branded version works faster.
My last comment comes from a meeting at Bigsoapco many years ago. Having seen all the testing work etc that goes on I quietly asked one of the R&D staff which they thought was best to buy...after a quiet look around the answer was 'whatever's on special offer'....