I've bought the jersey, I'm using it with my old all black bib shorts and it doesn't look terrible (I think anyway). My wife says it's not the most flattering patterns on me (being fat anyway the blocky nature doesn't hide it well). My intention is to wear it while training but I'll be wearing normal non-descript kit on the day. I'm one of those 'don't wear the band shirt to the concert' types.
I might buy the rest of the set once it goes on sale. It's standard DHB stuff, the jersey I have is half zip, three pockets, plus small zip pocket etc. I'm 100kg, stocky and wearing a Large. It's vented material, so definitely summer wear although I was fine in it on the FNRttC (I wear a thin compression layer under it along with bib shorts, I did have a thin Madison waterproof on for a lot of it, and shimano sleeves for all of it though) when I head out for work at 6am it's cold, although it might be better now I own sleeves. You can see me in it on the right hand side of this
picture, although I am just zipping the waterproof over the top of it.