This sounds like what Bicycle Victoria did in the state of Victoria, in Australia.
Up until several years ago, they were Bicycle Victoria. Then they decided, without consulting their members, to change the name to Bicycle Network Victoria. Then a few years later, again without consulting their members, changed the name again to Bicycle Network. Since then, they've been expanding, to the detriment of some other cycling organisations (at least, in my opinion). Unfortunately, the so-called cycling advocacy organisations over here are a disjointed, argumentative and uncooperative lot.
I quit Bicycle Victoria in disgust a few years ago, and joined Audax instead, because they also offer the 3rd-party incident insurance, which was the only thing from Bicycle Victoria that I really used, anyway. Bicycle Victoria don't stand up to any of the motoring advocacy organisations (e.g. the RACV: Royal Automobile Club of Victoria) or the government, so they're (again, in my opinion) pretty ineffective.
OK, rant over.
Regards,
--- Victor.