CTC/CUK rebranding

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No Ta Doctor

Well-Known Member
They both look good to me, but will probably enrage the sort of people that get enraged by bicycles and diversity.
 

scotsbikester

Well-Known Member
They both look good to me, but will probably enrage the sort of people that get enraged by bicycles and diversity.

Yup. I spend some time, more than I should, on Facebook. I swear there are people just sitting at their computers waiting to respond to almost any positive message with angry "woke lefty liberal blah blah blah" nonsense.
 

All uphill

Still rolling along
Location
Somerset
I still think the CTC still do not know what they are selling and to whom.

The message I take is a welcome to cycling, especially to those who may not see themselves as the kind of people who use, and enjoy, cycling.

People like me (old, white, male, lifelong bike rider) will ride around regardless, so I am not in need of encouragement.

I am reminded of a vicar friend who took on a church with a congregation of six older people, each with 50 years plus of church attendance. My friend focused on young parents and their needs; he reminded the oldies that if they wanted their church to survive something had to change. The vicar had a battle but got the attendance up to 30 within a couple of years.
 
OP
OP
PhilipBenstead007

PhilipBenstead007

Active Member
Are you trying to say this?

Title: Building a Future of Belonging — A Message for Trustees

As trustees, we are the stewards of Cycling UK’s legacy — and of its future. Many of us, myself included, come from a long tradition of cycling. I’ve ridden all my life, and like many of our core members — older, white, male, lifelong cyclists — I will continue to ride whether or not there’s an organisation behind me. In a sense, I don't need Cycling UK to keep me pedalling.

But that’s precisely the point. The organisation doesn’t exist for me. It exists for the person who doesn’t yet know they can be a cyclist. For the family wondering whether the school run could be done by bike. For the person with a disability who doesn’t see cycling as an option. For the woman who doesn’t feel safe riding alone. For the young person who’s never owned a bike, and never been invited into this world.

And that brings me to a story that’s stuck with me. A friend of mine, a vicar, took on a church where the congregation had dwindled to just six older members, each with more than 50 years of attendance. He knew that if that church was to survive, it couldn’t simply serve those six — it had to open its doors wider. He focused on young families, on relevance, on welcoming people who didn’t yet feel they belonged. It wasn’t easy. It meant change. But within two years, that congregation had grown from six to thirty.

The lesson is clear. Institutions that survive — and thrive — are those that can adapt while honouring their roots. The vicar didn’t push out the faithful six. He invited them to be part of the renewal. That’s the invitation before us now, as trustees.

Our challenge is not just to maintain what we’ve inherited — it’s to transform it into something that can serve the next generation. That means prioritising inclusion, visibility, and cultural change. It means crafting a message that says clearly: you belong here, even if you’ve never seen yourself as a “cyclist.”

This is not about abandoning tradition. It’s about expanding the circle. As trustees, we must be brave enough to lead that change — not for ourselves, but for the movement’s future.
 

classic33

Leg End Member
From reading that, it seems as though which direction you should be taking is unknown.

Maybe concentrating on why people don't want to become a member or remain would be a better idea.
You could have a 1,000 new members next week, but if they chose to leave the following week you have to ask yourself why?
 

PaulSB

Squire
I really like the second video. For me it sums up what cycling is all about and touches on many of the reasons I ride. Excellent from this perspective.

I'm an experienced 70 year old cyclist. I belong to BC for the insurance cover. If Cycling UK want me to join, and I'm not adverse to the idea, the organisation needs to give me a reason to sign up.

Aside from what I stumble across on here I never see or hear anything about Cycling UK. Therein lies the problem, I can't encourage others who might be the target audience, to join when the organisation is virtually anonymous to someone like me.

Cycling UK is very poor at promoting itself.
 
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