Good morning,
It fits the category of marketing material as
- The first paragraph on https://www.gov.uk/government/news/get-boosted-now-text-message-to-go-out-from-boxing-day--2 clearly says so. As part of the national Get Boosted Now campaign to protect against Omicron, a text will be sent out from Boxing Day reminding people to get jabbed.
- Remember that boosters are entirely optional.
- It appears to be targeted at everyone regardless of whether or not they have had their booster, information that is readily available to the NHS. It is true that the NHS may not know that a particular mobile is tied to a particular patient for whom they have a record, but that is their problem and they do know that some mobile phone numbers are tied to people who have had boosters.
- It contains no information that a person who has a mobile phone is not likely to be already aware of, it is simply an encouragement to an action.
- It is not an emergency by any sensible definition, I truly don't believe that there are many people capable of receiving these texts that are not aware of the option to receive a booster, so the only purpose can be to nag those who are obeying the law but not doing what the government wants.
I would accept that it is not marketing material if
- The majority, or possibly a significant number, of people were unaware of the option to have a booster.
- It was a legal requirement and it was targeted at those who had not complied.
IF you don't believe that it is marketing material what do you believe that it is, it is clearly not
- New information to any but a very, very, very tiny portion of mobile phone users.
- A reminder for an appointment that the recipient had arranged
- A reminder to arrange an appointment as it has been sent to everyone including those not eligible for an appointment including
- This who are not in the time window, having either recently had a booster or 1st or 2nd dose
- Those for whom a vaccine is inappropriate for medical reasons
- Those who have chosen not to have an original vaccine or a booster
- Something else
Most bad things start of with something not bad, the whole spam regulations came into being because the original idea of collecting customer email addresses and occasionally sending customers genuinely useful information became bombard and accept 1 in 1,000 finding it useful.
There was no new information in these texts, it was spam.
For clarity I have had 2 Moderna and 1 Pfizer booster but am fully supportive of
I choose not to have one brigade. COVID seems to have changed into a religion, whatever you do in its name is okay and anyone who suggests otherwise is a disbeliever who should be burnt at the stake.
Bye
Ian