It's an issue because nobody has bothered to investigate it properly; shop mechanics just accept the received wisdom and smear grease on the parts, temporarily curing the noise that comes back after a few days.
Here's a pic of my FSA BB axle after only a few hundred miles:
Notice how the machined surface of the axle has worn and fretted in the areas where it sits inside the bearing inner races as the axle bends microscopically. It's worse on the non-drive side because on the drive side the stresses are evened out by the chainrings. Smearing green grease on these areas cured the noise but it returned after a few miles. On stripping down again I noticed that the grease had turned black, indicating metal wear. That got me thinking and I came to the conclusion that something was moving against something else. Smearing with bearing fit compound, which is just a softer grade of Loctite glue, cured the noise which hasn't returned in a couple of thousand miles. The very same thing happened to the FSA BB30 in my buddy's tarmac, same cure fixed it.
When you smear on the bearing fit compound, put it on the axle on the drive side and inside the bearing on the non-drive side so there's less chance of it being wiped off as you push in the BB axle, which is a snug fit inside the bearings.
Dismantling the BB breaks the film of seal so you'll need to clean it up and reapply it.