Clever marketing trick.

[ColinJ]

I've got ITV hub on my phone/tablet. Load of old tut if you ask me. TOWIE, Love Island UK & US, EFL. Now I don't have a VPN I can't even watch it so it's no loss.

I accidentally deleted ITV from the available channels on my Freesat box and it took me well over a year to notice. I put it back on but in the 5 years since then I have only watched a couple of series. I watch cycling highlights on ITV4 when available, but other than that the ITV channels are not of interest to me.