Must admit when I bought my Boardman CX it was with great hesitiation due to having to buy through
Halfords.
I had a few problems badly set up brakes, dry BB30 and the headset was not tightend properly it was so bad the spacers could be moved the bolts on the stem were also loose. All this after phoning 4 Halfords and picking the one that gave the best answers. I was not that impressed with how Boardman, including the man at the top dealt with the issues, constantly referring me back to the store that had done such a poor job in the first place. The store also told some major porkies about what they did to repair the issues, trying to baffle me with bullshit.
The bike since it has been sorted is fine but I would only buy from them again mail order and take the bike to someone who knew what they were doing to get it set up and checked over.