Specialized tape is pretty good, with or without the gel pads.
Do it somewhere warm so that the tape is nice and soft and stretchy. make a cup of tea, banish kids, cats, wife etc, put on some nice music or a R4 play and set to. You'll need vinyl tape and sharp kitchen scissors.
Start at the outer ends and wind tightly in an outwards direction, after three or four winds go back and tuck the ends in and trap them with the plugs. Go up checking carefully as you go. Fit the little extra length that comes with the roll then go around the hoods, back then around again. Keep it tight and firm and even as you come round approaching the middle of the bars. Gauge the finish so that there's just a little too much left then with some sharp kitchen scissors, cut out a wedge from the inner side of the tape so that it finishes nice and snug up against the point where the bars thicken for the stem. Don't make the mistake of cutting from the outer side because that will leave a ridge on top of the last wind. Finish with some vinyl tape.
Then run your hands over the tape to check it's nice and snug, pour another cup of tea, sit back and admire your bike for a few minutes.