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Two weeks ago,
Brompton was approached by St. Bart’s hospital in London, asking if the company could supply bikes to key staff “worried about jumping on cramped tubes or rammed buses,” says Butler-Adams.
Even if the company raises the required funds to make the bikes, it would still lose money, adds Butler-Adams.
“We have zero footfall in our [company] stores, sales are down by 35-40%, about a third of our staff are self-isolating, and we have major supply-chain issues, but doing nothing [during the crisis] is not an option.”
He adds: “We are digging deep, and we are going to invest in those bikes. We’re going to make no profit; in fact, we’re going to make a loss because we’re going to be piling all in, but we need a bit of help [from the public] if we’re going to get these bikes out—we need people to contribute, it doesn’t matter how small.”
I asked how many of those NHS staffers requesting bikes might be new to cycling?
“It’s hard to say for certain, but there is definitely a decent quantity who are new to bicycling as a mode of transport,” replied the affable CEO.
“That has to be a positive for when this crisis is over.”
Looking to the future, he adds: “This could eventually have a massive effect on how people travel in cities.”
The bikes supplied by Brompton to the NHS will be loaned out to key workers for free.
“We plan for this to have a lasting impact beyond the current crisis,” states the campaign,
hosted on Crowdfunder.
“Afterwards, the bikes will continue to be used by NHS for a nominal maintenance fee of £1 per hire, and some of them will be donated to hospitals to manage as a fleet or for graduate doctors and nurses. Brompton Bike Hire will not profit off any of these hires or bikes produced.”
Any additional money raised beyond what can be used by the factory will be donated to
NHS Charitable trusts