British Cycling's New Sponsor

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Alex321

Guru
Location
South Wales
They have entered into a partnership with a company whose interests patently and directly conflicts with those of its members.

How?

I doubt very much that most British Cycling members are also Greenpeace members.

I genuinely don't see how Shell's interests are in conflict with most cyclists.

They will certainly be in conflict with the interests of some cyclists, but that would be true of most commercial organisations.
 

Alex321

Guru
Location
South Wales
It is in Shell’s interests to maximise the number of trips taken by car rather than by bike. This to me is clear contradiction with the stated objective of promoting cycling.

Car fuel is a fairly small and continually decreasing part of Shell's revenue stream. They know perfectly well that it will only be a few years until that disappears entirely.
 

DittonBayesian

Active Member
Car fuel is a fairly small and continually decreasing part of Shell's revenue stream. They know perfectly well that it will only be a few years until that disappears entirely.

And I am sure they would like it to generate as much revenue and for it to last as long as possible. This is what is contradictory to the interests of BC members.
 

Accy cyclist

Legendary Member
Must be thus one
Peugeot shell michelin
https://images.app.goo.gl/1wkwHCfZDSKwtToN9
Just found this.

1665447365379.png


1665447455737.png



https://www.peak1sports.com/shell-cycling-jersey-short-sleeve/
 
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