nickyboy
Norven Mankey
- Location
- You want hills? We got hills
Just had a chat with Jasper..."NOTHING IS GONNA CHANGE" he said. More in a moment.
Telegraph article on takeover woe...
Are Brewdog the Mel Gibson 'Bravehearts' leading the battle against the dastardly invaders. "To the ramparts!"
All this anti-Camden rhetoric sounds a bit overplayed to me. So Inbev have bought a small UK brewer of craft-type beers. What does Camden get? Capital, and lots of it. Brewing is a very capital intensive industry (the cost of producing a pint from an ingredients perspective is tiny, the real cost is the capital stuff). Plus routes to market that other small brewers could only dream of.
What does Inbev get? A good upcoming craft beer brand that it can add to its portfolio for small money (by their standards). Plenty of upside in getting the product out via their pre-existing marketing channels
Inbev would be mad to try to tinker with what Camden do. Why would they? The value in what they've bought is in the beer and the brand. What they will do is supply capital and market channels.