Reminds me of a 10k run in Inverness, we (there were about 1500 runners) warmed up to a pumping disco beat infront of three fitness instructors on podiums, ran the race, finished in the stadium on the track, sprinting over the line to the roar from the crowd got told we were awesome and got a mahoosive goody bag inc a technical fabric commemorative T-shirt and medal. You pay for this service of course and its nice, of course it was also nice that I scored a PB on negative splits to the end, so although its fashionable to slag off sportives in certain circles people also need to remember that they fulfill a need and are just a bit of fun.