I'm afraid you guys are peddling old wives tales.
The myth of "by the time you are thirsty it is too late" ( quote:
"the body is crap at telling you when you need liquid") is just that, a myth. You (and I) were suckered by the advertising of the sports drinks industry, and, somehow, it seems to have stuck. There is absolutely no evidence whatsoever that thirst is a bad indicator of liquid requirements.
Did you know that more people have died of excess hydration during marathons than have died of dehydration? Because precisely zero people have died of dehydration during the big city marathons over the last 30-odd years they've been running, and people die reasonably regularly through over-drinking. Yep, believe it or not, you can kill yourself with water.
There is a limit to what your body can absorb. This is why "little and often" is the golden rule. We have been repeatedly told that we need lots of fancy "sports" drinks, and we let the buggers get away with that crap, uncritically, until very recently. Luckily there are now more and more people studying this stuff. The rehydration myth was debunked recently on TV in that series where a doctor looked at all sorts of health myths. A few seconds of googling "rehydration myth" will give you lots to think about, but here are
one or
two links to get you started. And some
more. And
more.
Those seeking an evidence-based approach to their nutrition and hydration should take a long hard look at what the science says, and not what the advertisers want you to believe.