I'm afraid you're right.
The typical mark-up on a complete bike is about 33%. Out of that comes the cost of stocking it, the cost of putting it together, the free service after three months and the cost of dealing with the customer. Which is another way of saying that, perversely, selling complete bikes is not as profitable as selling bits of bikes, or clothes....
Take that margin down to 23% and you're looking at not a lot on a £300 bike. I realise that some bike shops pull the bike out of the box and fill the tyres, but my brother spends 60-90 minutes on setting up each bike and will then spend another hour on the three month service if the bike's been treated well. Then there's the C2W admin......
He's never bothered with the C2W scheme, because it's just not worth his while.
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mr dellzegg. How wrong you are.
Frankly, either you have got the timings wrong or he is wasting his time building and servicing bikes.
A build from a box into a ready to ride condition otherwise known as PDI should not take more than 45 mins as a rule by a competent mechanic.
A foc ist service, is generally a tune up and adjustment job, anything else e.g. wear and tear or damage is not covered and would have to be paid for.
While its true that you couldn't run a business just selling bikes due to the margins, If what you say is accurate he is heading for trouble.
You make it sound like its all too much of an effort for him, but the well PDI 'd bike will give him a good reputation, the foc check will increase footfall and potential add on sales and as for the C2W scheme, Its a tool to be used to your advantage as well as the customers.
Yes, although it will increase sales but effect the margins, a good business will always see it as an opportunity to sell more bikes and sell more accessories.
And back to the question. Any good bike shop will find a way of using the C2W scheme to theirs and the customers advantage or they risk losing out.