Flying Dodo
It'll soon be summer
remind me, for mere mortals, what was wrong with square taper bottom brackets?
There are 2 answers:-
1) With an external BB, you can have bigger bearings, which in theory last longer, along with a larger diameter spindle which you can make lighter and thinner than those on a traditional bottom bracket.
2) It's satisfies the N+1 methology as well as trying to re-invent the wheel, in order to persuade gullible MAMILS that they have to have the shiny new bling things.
Both of these answers are correct.