Unfortunately the people who this is probably aimed at - people who ride bikes without due care and attention and in a selfish and dangerous way - are likely to be similar to the drivers
we encouter with an eqaully poor attitude; they don't really
care enough to be bothered.
I do like the idea - that ALL bicycle users should be considerate, use singals, be patient, give way where it is safe/appropriate, and be aware of those around them etc. - and drivers (
of any vehicle) should do likewise - but, to be honest,
most professional drivers I encounter are careful drivers and
most enthusiast cyclists are similarly careful and considerate.
Mutual respect regardless of transport medium is probably a better aim; and that has to come from all sides working together. Quite how you stop the suicidal cyclists and the blind drivers/road ragers I don't know?
Maybe I should throw up a new site - saferoadsforall.com ?
Cheers,
Shaun