My bro is in the advertising business in London.
They got the job to do a photo shoot for the best selling brand of brandy in Czech Rep, Slovakia and Hungary.
The (male) model turns up and they get him dressed up in a tweed jacket, piles of make up, do his hair and then stick him in front of the camera.
His English is not great, and so my bro shows him how he want him to look, the photographer takes a single shot.
Some months later my mother was on a plane to Prague and in the airline magazine was a full page advert for said Brandy with my brother (no makeup, no hair styled) as the model. On arrival in duty free there were posters of the same picture, and on the billboards, sides of busses etc.
In London he used to get stopped by tourists as they recognised the "Brandy man"
He never got a penny for it as they credited the model.