The wretched thing still isn't out - I have a bolt with a 19mm head because that's the largest one I could get a tool onto through the BB (I'm using one of those four ended wheel braces) but there isn't much contact between the bolt and the cup - so I put a big washer on too, but that has bent to the shape of the cup and now there isn't enough contact with the wheel brace to tighten it without it slipping off.
I'll give it another go without the washer and then I'll try getting hold of a bigger nut and bolt in LH thread (so there is more contact) - the bolts on my tow bar have a 24mm head, for reference, but obviously are not left handed.