affected or effected?

[thomas]

Apparently, QR codes are already huge in Japan. All mobile phones there work with them and they are very widely used. The rest of us will be catching up shortly!

Yep, they were invented there (well, Asia), after marketers noticed people taking photos of adverts on their mobile phone. I'm hoping to be testing them soon on a businesses' marketing leaflets and I am looking for a second business to use too (if anyone is interested PM me - as long as you've got 50 or fewer employees...LTD, self employed, whatever).

 

[2Loose]

Yep, they were invented there (well, Asia), after marketers noticed people taking photos of adverts on their mobile phone. I'm hoping to be testing them soon on a businesses' marketing leaflets and I am looking for a second business to use too (if anyone is interested PM me - as long as you've got 50 or fewer employees...LTD, self employed, whatever).

Near Field Communications (NFC) are the way forward, Bar Codes are so....well, 1970's really.

 

[Dan B]

"Affect" can also be a noun, although not a very common one - it's an emotion or psychological state, or the outward expression of one

"The soldiers seen on television had been carefully chosen for blandness of affect" (Norman Mailer)

 

[Globalti]

Isn't one normally active and the other passive?

You effect a repair but you are affected by cuts.

 

[theclaud]

"Affect" can also be a noun, although not a very common one - it's an emotion or psychological state, or the outward expression of one

Quite. But I think Teef beat you to it. The historian Lawrence Stone trumps Mailer when it comes to this particular noun.

 

[Flying_Monkey]

Quite. But I think Teef beat you to it. The historian Lawrence Stone trumps Mailer when it comes to this particular noun.

'Affect' is very fashionable in a range of academic disciplines right now from human geography, architecture to marketing. It describes something like 'pre-emotional' states. There's a lot of research about 'affective space' and the 'affective economy' etc.

 

[asterix]

That sounds like a mere affectation.

 

[Flying_Monkey]

That sounds like a mere affectation.

I'd certainly agree that it may not be effective.

 

[ColinJ]

There's a lot of research about 'affective space' and the 'affective economy' etc.

And Seasonal Affective Disorder (SAD).

 

[661-Pete]

The correct answer to the question in the thread title is:


Yes.


Because both words are correct, but they have different meanings. "Effected", roughly meaning 'brought about' or 'caused to happen' or something like that, is a bit turgid and corporate-speak-like. A word to avoid.

 

[thomas]

It's handed in now, so right or wrong, nothing I can do

 

[ColinJ]

It's handed in now, so right or wrong, nothing I can do

What, like - on paper - I'd have thought you'd be emailing your work in these days!