[QUOTE 5442182, member: 9609"]I'm a bit like you in that I also can't believe it works, I doubt ads have ever tempted me with anything, in fact I have intentionally not bought products because of their intrusive adverts.
But I think we are both wrong, these mega companies wouldn't do it unless it had value, and the amount of money they spend suggests to me it has colossal value. Advertising must work (probably even on us at a deeper level than we know)
One thing that surprised me was "Targeted Ads" and how most people prefer them to random. this suggests to me most people must like to interact with the ads, which I just find as odd. I do my very best to change all my online settings to avoid targeted but I mustn't be very skilled with googles software, and no doubt through 'user error' on my behalf these settings keep reverting back to targeted.[/QUOTE]
Yes, you're right. There has to be great value in the advertising industry otherwise the millions spent would simply not be. I never buy from an advert and always research the specific product I need and then make my choice from the outlets, online or physical, which offer it. A major part of my decision is the quality of the supplier and often whether or not I can speak to a real person when things go wrong. For example a recent phone purchase was made in Carphone Warehouse specifically so I had a physical contact. I would always pay more if it means I get to deal with a reputable, quality company with which I can interact.