Sketch 1: A deep groove bearing (cartridge bearing) in perfect alignment with the ball perfectly inside the channel created by the groove in both races. The ball does not scrub on the sides and runs in a well-sized groove that does not constrict the ball. The ball in the sketch is supposed to be perfectly round, not egg-shaped.
Sketch 3. A deep groove bearing in poor alignment due to either a side force from cornering on your bike or, poor alignment of the bearing in the hub. The ball is constricted in a narrowed channel and scrubs on the sides of the channel that's narrowed by the relative movement of the two races. The squiggly thing in the middle is the distorted ball.
Sketch 2: An angular contact bearing as in cup-and-cone bearings found in Shimano and Campag bearings. The bearing can tolerate both a lateral and radial force because of the race's 45 degree orientation and shallow groove.
Back to your question.
Bearing overload and bearing side load is not one and the same. In an overload situation with the two races properly positioned, the ball is squashed radially and becomes shaped like a rugby ball. Because ball and races are only case-hardened, the hard shell cracks and starts to peel off. Overloaded bearings crack like an orange sheds its peel.
Constricted bearings fail differently, they start to gall and the evidence is smear marks in the steel, but not cracking like in overload. When the balls are constricted, they are in shear like you say and the ball is forced into an S-shape. These shapes I describe are of course not literal but only intended to indicate the way it distorts.
Most bicycle hubs display scenario 3 above. Sometimes temporarily as you corner, sometimes all the time because of poor alignment because of poor part tolerance manufacture or, poor installation. Mavic's way of improving (not fixing) this is to allow you to make a neutral adjustment of the lateral preload (which is actually zero preload in the neutral position).
When the bearing is pressed into it's seat in the hub, it is also preloaded radially. The hub squeezes the bearing. Manufacturing tolerances determine the amount of radial preload, which also have an effect on bearing life. In my experience, bearing life is not so much a function of bearing size, but of preload accuracy. This can be seen with Hope hubs which have many, large bearings but a short service life. American classic wheels on the other hand, have tiny bearings but they last as long as a Hope hub bearings, if not longer.
The reason most hub manufacturers use cartridge bearings is because it is the cheapest way to make a hub unless you have huge market share. These hubs use off-the-shelf bearing whereas cup-and-cone hubs require in-house bearing factories. The best wheels will have cup-and-cone bearings. On a top-end Campag wheel you can easily expect 100 000 kms without ever opening the bearing. Re-greasing is via a grease port.
True bearing wear is absolutely minimal. A bearing in a bicycle wheel that is properly adjusted and runs in uncontaminated grease, doesn't wear out.