I have no problem with naming & shaming. I have never ever heard of companies using this to slag off competitors - doubtless because the effort involved and the risks run mean it's not worth the candle. Also, the number of companies unethical enough to behave in such a way is vanishingly small. I think it's great that companies that treat people like this get 'outted' it's just about the only realistic recourse most ordinary punters have...and if word gets around that word can get around, it might just encourage more companies to do the right thing. What was that one covered recently on here, where the BB on his 8 month old £500 bike had gone snafu, and the LBS demanded something like £60 to fit a new one, refusing to fix under warranty because it was 'just wear & tear'? Sod that. Name & shame!
As for the OP - what a shower! You seem to be handling it with commendable calm, but I hope Action Bikes of Camberley lose lots of business. Certainly if I lived in or anywhere near CAMBERLEY, I'd avoid ACTION BIKES like the plague.