, Brompton put Jagwire cables on their new bikes, and I imagine they're pretty picky about quality.
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Cable quality is not obvious to most people and making a faith-based choice doesn't help the understanding of it either.
Cable quality has many facets. I'll mention a few:
Material - chosen for corrosion resistance, fatigue limit, tensile strength etc.
Finish. More machining offers a smoother texture for reduced friction and wear over the cable's life.
If you look at a cable cross-section, you'll see a daisy shape. Compared to a monostrand wire, this is pretty rough and will offer more resistance as it moves up and down the housing.
By pushing the finished product through a additional manufacturing process which increases the cost but inceases smoothness, a cable can be smoothed out by flattening the outer profile. From daisy-shape to clover-shape, I suppose. In other words, the outer radius of the outer layer of wire is flattened.
In the photo above, I've laid a Shimano cable (foreground one) against a few other brand. You can sort of see that the Shimano cable is flat on the outside and the others have the traditional daisy shape. When you wind the two brands of cable a few times around a pole of say 50mm diameter
and then work the ends, the difference is obvious and remarkable. The Shimano one can move with one finger, the others require several fingers and a push and pull action.
One step further, is the Shimano polymer cable.
The diagram above compares the Shimano cable below with that of a typical Jagwire (green here) cable with a Teflon coating like your cooking pans at home. This coating lasts about 50 applications of the brake/gear lever and then wears off and crumbles, blocking the housing and increasing friction.
The photo above was taken with a macro lens. It is Shimano's latest cable. A steel cable is coated with a rough polymer, which gives a super smooth action. It doesn't crumble or peel and remains smooth for a very long time.
Finally here is a photo of a super expensive Gore cable in action. Notice how the Teflon coating peels off, revealing a rough, poorly finished wire braid.
Not all cable is made equal and OEM spec doesn't spell quality.