Not a tea drinker myself but I imagine there's the same division between those who favour the ritual of kettle, teapot with loose tea then strainer and best china (and another between those who want milk in first, last, or not at all) versus the chipped mug, kettle and teabag enthusiasts.
Seems that there's a lot more ritual to traditional Yerba Mate served in a gourd with strainer straw, compared with ordinary tea, let alone the Yerba Mate teabag and modern cup users. Perhaps for expats from South American countries the traditional way could be a link to home, and even that might vary depending on where in South America you come from, using finer or coarser mixes. Plenty of scope for the middle classes of other countries to take it up if it became locally fashionable, too, as well as travellers or workers from countries with Spanish or Portuguese -speaking links.
I know plenty of tea drinkers, but nobody who drinks Yerba Mate.
I used to know plenty of smokers, not so many now, but there was still that ritual with those who enjoyed the anticipation of preparing a roll up (with or without a filter) and those who just wanted to grab a fag out of a packet and stuff it in their face for instant gratification. The chap next door still smokes a pipe, though he gets banished outside to smoke it. I imagine the careful packing and tamping of the tobacco gets done indoors.
Many people find the preparation and paraphernalia as important as the end product in many aspects of life, others don't. One of the many mysteries of the human condition.