Whose advertising slogan?

[Scoosh]

Cyclists should appreciate the values of the choccy bars whose slogan was something like:
"XXX (sugar/caramel ?) to give you strength/energy, milk to build you up - and chocolate to keep you going !"

Trouble is - I can't remember whose it was !! I was sure it was an early Mars bar one but can't find any proof .

Anyone old enough to remember ? (and to need them now ? )

 

[Large]

I think it was Mars, although it wasn't a slogan or strap line, more of a narrative.

 

[coffeejo]

Not often you get to combine a bad case of an earworm with an intense craving for chocolate